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Go ahead, don't buy it
A new app brings retail-therapy thrills for free. Plus, Chris Hemsworth's quietly heroic response to his Alzheimer's risk, and the states where uninsured drivers are costing you money.
“You need mountains, long staircases don't make good hikers.”
― Amit Kalantri
In this issue...
Smart Spending
The internet's newest habit is buying nothing on purpose.
A rough day, a full cart, and a checkout button that fixes everything for about six minutes. Tale as old as, well, Amazon at least. Retail therapy works right up until the statement arrives. South Korea, apparently tired of that particular hangover, built an off-ramp: fake storefronts where you shop, cart, and "check out" without a single dollar leaving your account.
They're called dopamine sites, and one of them is a counterfeit food-delivery app called FoodNeverComes, styled like DoorDash but with a twist. You browse the photos, "order" the late-night ramen, feel the buzz of takeout on the way, and get charged nothing. If the craving survives the fake order, the app hands you a recipe so you can make the thing yourself.
As Erik Barnes reports, psychologists found the reward was never the food at all. It was the act of shopping. Drop something in a cart, and your brain quietly decides you already own it, which is the same quirk that explains why an abandoned cart can leave you weirdly satisfied and why some cravings are really just stress wearing a disguise.


GOOD reader Michael Kennedy had to put in some work to get this striking image of this spectacular tree. It takes a 45-minute “power hike” up Granite Chief Trail overlooking Olympic Valley to find this specimen among the other ancient Sierra Junipers in the area.
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Send us your best images, and we may feature them as the image of the day. Be sure to tell us a bit about your pic.

Would you download a store that sells you nothing?The dopamine's free. The self-awareness is extra. |
And what did we learn?
Last week, we shared Spanish research that seems to elevate giraffes into the small list of animals that can do math. Did GOOD readers know that giraffes can’t (or, usually won’t) cross a shallow ditch? Yes! In our most popular quiz ever, over 40% of you got it right.
Which of these giraffe facts is actually true?
A giraffe's spots glow faintly under moonlight to warn off predators (20.2%)
A giraffe can be fenced in by a shallow ditch because it almost never jumps (42.2%) 🏆
A giraffe grows a fresh set of teeth every spring, like antlers (12.4%)
A giraffe can rotate its neck a full 360 degrees to watch for lions (25.2%)
Civic Life
The APOE4 gene runs in both sides of his family.
While filming his National Geographic series "Limitless," Chris Hemsworth found out something no amount of hammer-swinging could fix: he carries two copies of the APOE4 gene, one from each parent, which puts him at significantly elevated risk of developing Alzheimer's. Longevity doctor Peter Attia kept the result off camera at first, giving Hemsworth room to sit with it.
You'd expect the guy who plays a literal god to respond with a punishing new regimen. He didn't. The change he made was quieter, and by his own account, harder. "I don't want to be in a sprint anymore," he said, describing a deliberate pivot away from the nonstop pace he'd been living. He started building stillness and solitude into his days, treating stress and cortisol as the real threat to his brain.
Hemsworth reframed the diagnosis as "a realization of the fragility of everything, but also the beauty of things" and started rethinking how he spends time with his family. He's not retiring, for the record. Thor's still swinging back in Avengers: Doomsday.
Everyday Economics
A coverage gap you didn't create is quietly padding your premium.
There are two types of state-ranking lists: the kind you want your state to be at the top of, and the kind you don't. This is definitely the latter.
An analysis from Temple Injury Law dug into where uninsured driving runs highest, and the spread is wild. In one state, more than a quarter of drivers carry no insurance whatsoever, nearly five times the rate of the most-covered state. And when an uninsured driver causes a crash, the tab doesn't vanish. It gets absorbed by the people who did everything right.
Those costs quietly migrate into the money-saving math every responsible driver already juggles, stacking right next to the surprise mechanic bill you didn't see coming either. So which state tops the list, and where does yours land?


On July 13, 1985, roughly 72,000 people packed London's Wembley Stadium, another 89,000 filled JFK Stadium in Philadelphia, and somewhere between them Phil Collins boarded a Concorde. This was Live Aid, the twin-venue mega concert organized by Bob Geldof and Midge Ure to raise money for famine relief in Ethiopia, and it remains the most ambitious day in rock and roll history.
The lineup reads like someone raided the entire 1980s: Queen, U2, David Bowie, Madonna, Elton John, Tina Turner, Led Zeppelin (sort of). Collins famously played Wembley, hopped on Concorde, and performed on two continents in a single afternoon, a feat nobody has bothered to repeat.
An estimated 1.5 billion people tuned in across more than 100 countries, and the event ultimately raised over $125 million for relief efforts. Beyond the money, Live Aid proved that pop culture could throw its weight around for good, paving the way for decades of benefit concerts. Freddie Mercury's 20-minute Queen set is still routinely called the greatest live performance ever.
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💬 From the group text…
For you, dear reader, I take chances! For example, I’m going to try to type ‘Tchaikovsky’ in a newsletter that goes out to over 100k people. Spell check… good luck! Anyway, it’s worth it because I get to share Tchaikovsky as if he’d been born in Brazil!
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Until tomorrow, remember, it will still be in your cart. Sleep on that feel-good purchase.




