Canada's medical marvel

New technology radically improves the outcome for a burn victim. Stickers aren't just for kids, psychologists say so! Plus, signs worth seeing, a media screw-up that ignited an environmental revolution, and Elmo has learned his lesson.

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“What good is the warmth of summer, without the cold of winter to give it sweetness.”
 ― John Steinbeck

In this issue...

Care

One trillion of the body's own messengers, two treatments, and a result doctors called a miracle

Last December, 18-year-old Kaitlyn Jeffrey was at a Pi Kappa Alpha party at Western University in Ontario when rubbing alcohol hit an open flame. Within seconds, her face and hair were on fire. She was one of five rushed to the hospital, and when the smoke cleared, doctors faced a choice: the standard skin graft, or something that had never been done before on a living human being.

The burn unit at Hamilton Health Sciences decided to go for it. As Erik Barnes reports, they applied for emergency approval from Health Canada to treat Kaitlyn with exosomes, tiny biological packages present in nearly every cell in the human body that carry proteins and genetic signals from cell to cell. One trillion of them were injected directly into her burned tissue across two rounds of treatment. The lead surgeon's goal was explicit: "You can do the best graft on the planet, but you won't return the skin to normal." He wanted better than normal.

The results stunned everyone. Her facial tissue healed with significantly less scarring than a graft would have produced, and the inflammation the burns had triggered all but disappeared. It's the kind of outcome that opens doors, not just for burn victims, but potentially for patients dealing with neurological disorders, cardiovascular disease, and cancer, conditions researchers are now exploring exosomes to treat. Kaitlyn, for her part, isn't thinking about any of that yet. "It's honestly a miracle," she said. "Having such good results, particularly to my face, is helping me move forward."

Image of the Day

GOOD reader Kris Fellrath shares a magical image of clouds over the Olympic Mountains in Washington state. It’s like the sky was done in pastels!

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Well-being

Science explains why a sheet of gold stars might be exactly what your brain needs right now.

Here's a sentence you probably didn't expect to read today (I certainly didn’t expect to write it!): psychologists are prescribing sticker charts to grown adults, and it's working. Erik Barnes reports exactly why the same reward system that got five-year-olds to eat their broccoli is now quietly becoming one of the more surprisingly legit wellness tools for adult brains. The short version: stickers trigger a dopamine hit the moment you earn one, and that little neurochemical nudge can be more motivating than a lot of things we've tried as grown-ups.

One registered psychologist described a client who thought the whole idea was embarrassing. The man came back the following week and, sheepishly, admitted it had "worked like a charm." Sticker charts feel childish right up until they don't. And the science behind why they work maps directly onto the same habit-formation principles researchers have spent years studying in far more "serious" contexts.

Now, if you're thinking, "Okay, but I just like putting stickers on things," well, you get a gold star too. Barnes also makes the case for stickers as a form of cheap, accessible self-expression, the laptop decal that telegraphs your whole personality before you open your mouth, the bumper sticker that starts a conversation you never have to finish. The psychology behind that impulse is just as real, and just as interesting, as the habit-tracking lane.

A GOOD Question

What's your relationship with stickers?

Your laptop lid can say a lot about you.

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And what did we learn?

How well do GOOD readers actually know their neighbors? Most of you are waving from the driveway while trying to remember that lovely person’s name.

  • I know every dog on the block by name. The humans, less so (23.1%)

  • We've reached the sacred "wave from the driveway" tier (39.3%)

  • Borrowed sugar, returned a casserole dish, the system works (21.4%)

  • Block party regular, I love these people (16.2%)

GOOD reader Ruthie Knowles has it good with her neighbors. “My neighbors are the best, helpful and kind. We all mind our business, take care of our property and look out for each other.”

Culture

If the For Sale sign says “Not Haunted,” it’s haunted, right?

Have you ever seen something funny online and tried to describe it to a friend? It never works! And that’s sort of where I find myself with this one. Look, it's a listicle of funny signs. I’m not going to describe the funny signs to you. That would defeat the entire purpose of having funny signs.

What I will say is that r/funnysigns has been quietly collecting funny signs for years, and as Adam Albright-Hanna reports, the 25 best are right here. At least one involves a cat. At least one involves raccoons as a job requirement. The rest you'll just have to see for yourself.

Today in History

On June 22, 1969, a spark from a passing freight train landed on an oil slick floating on Cleveland's Cuyahoga River and set the water on fire. The blaze lasted about 24 minutes and caused roughly $50,000 in damage, mostly to a nearby railroad bridge. By Cleveland standards, it barely rated a mention. The river had caught fire at least twelve times before, going all the way back to 1868. The local newspaper covered it in six paragraphs, buried deep in the next day's edition.

Then Time magazine got hold of the story. Their August issue ran a dramatic photo of a river completely engulfed in flames, but it was actually from the far more destructive 1952 Cuyahoga fire. No one had even photographed the 1969 fire; it was over before anyone arrived with a camera. Didn't matter. The image of a burning river landed in living rooms across America alongside coverage of the Apollo 11 moon landing and the Chappaquiddick scandal, and something clicked.

Public outrage did what years of local activism hadn't. Earth Day followed in April 1970, the EPA was established that December, and the Clean Water Act passed in 1972. Cleveland Mayor Carl Stokes, who had actually been trying to draw attention to the river for years, quietly noted that the city had already voted to spend $100 million on cleanup before the fire even happened. Sometimes the story gets ahead of the facts, and changes the world anyway.

The Cuyahoga, once described by Time as a river that "oozes rather than flows," was named River of the Year by the American Rivers conservation group in 2019. In March of that year, the fish were officially declared safe to eat. 

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💬 From the group text…

After a terrible gaffe during the NBA finals, Sesame Street resident Elmo has learned a bit more media savvy for the World Cup.

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Until tomorrow, I’m with Elmo. Go Team USA!